Great use of technology to reinforce a brand purpose. Band Aid uses augmented reality to create an immersive and fun experience - a digital "band aid" with The Muppets for kids and in doing so, get them to forget about the pain from their injuries.
Sometimes all it takes is a simple idea based on a great Point of view: Let's reawaken people's sense of political engagement with a strong and effective reminder of the price of dictatorshipAdvertising is about changing the way people behave and act through a message. Behavior Change = Motivation x Opportunity - In this case, the message provides the motivation and the medium provide the opportunity. What they have simply done is to create conversations using a strong point of view and then propagating the content output online to amplify these conversations. The idea is social by design (surprise and delight) and this gives people a reason to care and share.
! Awesome idea by our friends at BBDO Germany - A great product proposition demonstrated creatively generates social currency that gives people a reason to share
P&G honors what all mums around the world do to help their children succeed 100 days before the start of the Olympics. Nice emotional touch and a great tie in to the upcoming Mother's day.
How awesome is this - Great POV by TV Channel TNT in Belgium and execute in the way that creates talk-ability and sharing A surprise and delight moment that has generated so much social currency that it's gone viral with 25 million views in 1 week.
I love the idea of a store that sells stuff based on a taste level rather than a category or price point. Enter Quarterly Co., a subscription based service that enables people to receive physical items in the mail from influential contributors of their choice. Rather than a specific type of product, you elect to receive a box, once a quarter, of surprises curated by tastemakers like the duo behind the trend-scoping blog Cool Hunting. Every mailing comes with a letter from the curator explaining why each inclusion made the cut.
Digital Marketer. Technology Geek. Magazine Junkie. Clickz.Asia Columnist. I rant and rave about digital and other random stuff. 