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    Death Can Catch You Anywhere, Anytime

    IF I DIE is a unique Facebook app that enables people to leave a message that will leave a message that will only be published after they die. To get the word out on this unique service (since nobody thinks they will die anytime soon), the agency involved used APIs from popular location based services such as Foursquare and combined with Twitter searches for "Facebook Places" to track thousands of check-ins worldwide. With this information, they knew where someone was in real time and could communicate the message to the person in context to his/her location (the message being "Death can catch you anywhere, anytime, even at [Your current location]). A morbid but interesting execution which I think can be used in spirit for some pretty interesting brand campaigns leveraging on people's real time locations.


    • 25 May 2011
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    Digital Marketer. Technology Geek. Magazine Junkie. Clickz.Asia Columnist. I rant and rave about digital and other random stuff.

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    Digital Marketer. Technology Geek. Magazine Junkie. Clickz.Asia Columnist. I rant and rave about digital and other random stuff.

    My other digital rants here: http://www.clickz.asia/author/vincentteo

    Connect with me @intersphere

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