The Digital Marketer

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    Lays Potato Machine

    Storytelling is an essential art in communications; Our minds have been primed for them since young and people love to be inspired and immersed in other's stories. Stories are a great way to change behavior and to shift perceptions. What digital provides is a way to visually and mentally immerse users into the story; in a way where they are not just consuming as viewers but engaging as participants.

    This is an awesome digital activation by Lays Potato Chips. Instead of handing out regular packets of Lays for people to sample, Lays immersed consumers into the brand story - from potato to potato chips and used the platform as a way to drive trial.


    • 26 November 2011
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    Digital Marketer. Technology Geek. Magazine Junkie. Clickz.Asia Columnist. I rant and rave about digital and other random stuff.

    My other digital rants here: http://www.clickz.asia/author/vincentteo

    Connect with me @intersphere

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  • About Vincent Teo

    Digital Marketer. Technology Geek. Magazine Junkie. Clickz.Asia Columnist. I rant and rave about digital and other random stuff.

    My other digital rants here: http://www.clickz.asia/author/vincentteo

    Connect with me @intersphere

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