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    Nike + Fuel

    Nike just launched the Nike + Fuelband, a wristband that measures physical activity and converts it to a universal measurement called "Nike Fuel".
    This allows athletes to track their sports performance and more importantly, because it's a measurement of physical activity not just tied to one sport, it allows Nike to ladder this across all sports categories and socialize it with challenges, activities, experiences and campaigns across a gamified platform.

    It's like Nike + Running but fueled by steroids. Pun intended.

    The product launch is wrapped around the #makeitcount campaign. This is going to be huge for Nike.

    • 19 January 2012
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    Digital Marketer. Technology Geek. Magazine Junkie. Clickz.Asia Columnist. I rant and rave about digital and other random stuff.

    My other digital rants here: http://www.clickz.asia/author/vincentteo

    Connect with me @intersphere

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    Digital Marketer. Technology Geek. Magazine Junkie. Clickz.Asia Columnist. I rant and rave about digital and other random stuff.

    My other digital rants here: http://www.clickz.asia/author/vincentteo

    Connect with me @intersphere

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