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    Volkswagen BlueMotion Roulette

    How do you make a technical, abstract product benefit interesting? Fuel efficiency is not something you can get people particularly excited about to find out more.
    Volkswagen did it by turning the entire experience into a roulette game; getting people to guess how far the new     Volkswagen Golf BlueMotion will run on one full tank of gas. The winner gets to win a car. As each person could only make one guess, participants had to find out more about the car, technology and route in the process, making it an absolutely engaging experience.


    • 22 August 2011
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    Digital Marketer. Technology Geek. Magazine Junkie. Clickz.Asia Columnist. I rant and rave about digital and other random stuff.

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    Digital Marketer. Technology Geek. Magazine Junkie. Clickz.Asia Columnist. I rant and rave about digital and other random stuff.

    My other digital rants here: http://www.clickz.asia/author/vincentteo

    Connect with me @intersphere

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